Marketing services is tough and marketing hospital services is even tougher. Offering someone to visit a hotel and experience the services is better to say than telling someone to visit hospital and try the treatment to know the quality. With products formulating the strategy for marketing and promotion is relatively easier as compared to services as the buyer can see and feel the product.
However, services in hospitals need to be marketed and promoted in a very subtle manner, after all you are talking about very personal issue called health. Indian Health Consultants, Gurgaon bring that experience on the table. Our startegy for the hospital marketing is very composed and is done by forging a relationship with our target audience.
As mentioned above it is difficult to market services as compared to products. But if you can package the services in the form of a product and try marketing it as a complete package then things could change for good, atleast for the marketing team. The challenge is what services to package that can be marketed like products.
At Indian Health Consultants, Gurgaon we do that for our client. We understand and analyze the service profile of the client. This is followed by a SWOT analysis of the hospital services to create a comprehensive 360 degree marketing plan.
There is difference in the marketing and sales team of hospitals and pharma company. Hospital marketing team needs extensive knowledge of the services that they are marketing. We ensure that the quality of calls that the sales and marketing team is doing is worth it. This is done through extensive sales and marketing training to the team. This involves explaining every service being offered by the hospital in detailed manner and equipping the sales team with the product presentation which in itself is the sales tool.
At Indian Health Consultants, Gurgaon, India, we understand that there has to be a measuring tool for the performance of all the teams whether it is operations, HR, finance or marketing. We make an Annual Operating plan along with JD and KRA for the teams as the measuring stick of performance and keeping the cost versus revenue in check.
The core team at Indian Health Consultants have more than 50 years of experience in Healthcare Consultancy and Hospital Marketing. We offer complete range of services for hospitals. We as a team start working with the hospital from the time of conceptualization and have competence to take it to break even. We work as the part of team while doing equipment planning, service planning and even negotiating the best deals with the medical equipment vendors like GE, Philips, Siemens etc.
Apart from the project and operations management for hospitals, our another core area of expertise includes branding, marketing communication and online marketing. This forms the part of complete hospital management from creating the brand, leveraging it, generating the revenue and managing the cost to make the venture profitable.
Indian Health Consultants
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