Digital Marketing in Healthcare and especially Hospitals is the call of the day. Digital marketing has taken the pole position in the budget of most of the hospitals. Since the country was affected by lockdown due to covid digital marketing has become the most sought after mode of mass communication. Whether it is through zoom meetings for the patients or webinars who have become synonymous with the conferences now, digital medium has become very important. Importance of online marketing can be understood from the point that even the Indian Government has legalized online consultation which was null and void previously.
At Indian Health Consultants Gurgaon we have complete team of content writers, web designers, SEO and SMO specialist, video marketers and Google Map experts to take care of all your needs from creating the contents to marketing it in the best possible manner.
Most of the so called IT or Digital marketing companies have very less or practically no knowledge about the hospital, diseases and treatments. This is the reason that they either rely on you for the contents for the websites or they simply copy from the content available on various general websites or at times from other hospital websites. Most of the times it is just copy paste job that is done and due to this content at times become irrelevant. Most of the websites are from USA or UK and hence when any person in India tries to read the content in any vernacular language then it becomes senseless.
Content creation for website or digital marketing is a science and the back bone for Search engine Optimization. Coppied contents are not taken in very good light by the google and because of which your website would struggle to reach on the first page of the google.
Team IHC brings to the table lots of differentiatorswhen it comes to digital marketing or website designing. The biggest one is the team of content writers who are all from medical background and know the difference between Arthroplasty and Angioplasty. At IHC we are determined to provide plagiarism free content for our clients. The work while creating the website is very structured where as the first step we create the list of pages to be made. In the next step home page is sent for approval of the client and then rest of the pages are created.
The team of Search Engine Optimization experts ensure the keyword density and that there is no grammatical mistakes. Even the creatives that are churned by our team of designers are strategical which are then promoted by the Social Media Optimization team in sync with the strategies.
The core team at Indian Health Consultants have more than 50 years of experience in Healthcare Consultancy and Hospital Marketing. We offer complete range of services for hospitals. We as a team start working with the hospital from the time of conceptualization and have competence to take it to break even. We work as the part of team while doing equipment planning, service planning and even negotiating the best deals with the medical equipment vendors like GE, Philips, Siemens etc.
Apart from the project and operations management for hospitals, our another core area of expertise includes branding, marketing communication and online marketing. This forms the part of complete hospital management from creating the brand, leveraging it, generating the revenue and managing the cost to make the venture profitable.
Indian Health Consultants
Vardhman Hospital is one of the most advanced ortho-gynae hospital in North India built at a cost of approximately 100 Cr. The hospital houses cutting edge technology including Robot for knee replacement”.
India is one of the most sought after countries for international tourism. This video shows the high standard of international patient care services provided by our team and the feedbacks from the patient.