Healthcare Marketing has undergone a sea change in the last 15 years. From Referral Marketing and Outreach Programmes the Healthcare marketing today requires special skills in digital marketing, brand building and content writing.
The intense competition in healthcare has created the need for high quality branding for both the doctors and the hospitals. Brand Managers work overtime to create a strong positive brand for the healthcare providers.
The big hospital chains like Fortis, Max, Apollo, Shelby, Manipal have all reported lower profits since 2016. The reasons for this is overcapacities in the metro towns, rising input costs and lower price realization.