In India there was a time when Healthcare / hospitals were considered as not so attractive business. There was no focus on Marketing & Promotions of these hospitals. However, with the entry of corporate players like Indraprastha Group, Ranbaxy, Wockhardt, Apollo Tyres etc the industry has undergone a paradigm shift. Today healthcare industry is one of the fastest growing industries in India and hence these corporate hospitals are leaving no stone unturned to promote their services.
However with healthcare business requiring focused and specialized approach, hospitals require specialized professional to take care of their Marketing, which of course comes at a huge cost. Indian Health Consultants (IHC) has professionals with specialized domain knowledge in all the fields of healthcare that involves:
- Sales and Marketing
- Operations, Quality & Accreditations
- HR & Project Management
- Website Designing & Maintenance
- Medical Tourism