The role of branding begins with designing of the logo. Most of the healthcare logos are copycat in terms of design and colours. We prefer to have a unique but simple logo which stands out amidst the similar looking healthcare logos. The use of green and blue is predominant in healthcare logos and hospital internal branding. There is no harm in using bolder colours matching the services that the facility aims to provide.
We create impressive brochures for the hospital and the departments which contains relevant content and apt pictures. Patient Information Leaflets are also important and should be designed by experts. The hospital literature should be in a language which is easily understood by most of the patients rather than preparing everything in English. Too much content ruins the readability of the leaflet and this should be kept in mind.
A well designed informative website is a very important tool for the marketing department for generating patients for the various treatments being offered by the hospital. A lot of patients actually search for the best doctor for a particular treatment and keeping this in mind the doctor profile should be an integral part of the hospital website. The treatment pages should give complete information including the cost of the treatment.
Any hospital would get its patients through several sources which includes referrals from other doctors. The sales team should have comprehensive knowledge about the services being offered by the hospital in terms of the quality of the equipments, experience and skills of the doctors, comparative pricing and the reasons why the patients would benefit by coming to your hospital. We provide selection and training of the sales team.
A hospital has to organize series of events like outbound health checkup camps, inbound health camps, CME's for referring doctors, press conferences. These events should be organized in such a manner that maximum leverage is gained by the hospital at minimum cost. Our team provides complete solutions in the field of event management in terms of conceptualizing, planning and executing.
International patients are a big source of revenue for a large number of hospitals. Our team has been instrumental in lauching the international patient services at a number of these hospitals. The marketing for international patients has to be done online and also by reaching out to the referral sources in those countries. The operations team also needs special training to take care of the needs of international patients.