Healthcare marketing is an entirely different concept all together as compared to other service delivery industries like hotels etc. Hence the team and consultants need to understand the pulse of the industry to come up with strategic plans. At Indian Health Consultants with a combined experience of over 50 years in healthcare we can connect with the scenario in the market and use it to give solutions that are effective yet affordable for the hospitals and doctors.
Our solutions are derived from the vast experience that we have gathered by working with some of the top and best hospitals in Delhi, Gurgaon, Noida, Greater Noida, Jaipur, Lucknow, Haryana and Rajasthan Periphery. Most of the healthcare consultants work with a specific domain knowledge whereas Indian Health Consultants, Gurgaon has knowledge and experience pertaining to all departments including operations, marketing, training, HR, project management and media.
The role of branding begins with designing of the logo. Most of the healthcare logos are copycat in terms of design and colours. We prefer to have a unique but simple logo which stands out amidst the similar looking healthcare logos. The use of green and blue is predominant in healthcare logos and hospital internal branding. There is no harm in using bolder colours matching the services that the facility aims to provide.
We create impressive brochures for the hospital and the departments which contains relevant content and apt pictures. Creating contents for a hospital may not sound that critical but putting the words that are easily understood by the person who is reading it is imperative. Indian Health Consultants has team of content writers who have vast experience in creating contents that can even be comprehended by a layman. Too much content ruins the readability of the literature and this should be kept in mind.
A well designed informative website is a very important tool for the marketing department for generating patients for the various treatments being offered by the hospital. A lot of patients actually search for the best doctor for a particular treatment and keeping this in mind the doctor profile should be an integral part of the hospital website. The treatment pages should give complete information including the cost of the treatment.
However most of the hospitals would deter in promoting their doctors. Online marketing also puts you on the world map at a very small cost as compared to going to various countries and marketing your hospital and services. At one time it was a famous saying in The US "If you don't have dot com, you don't exist". In India this is very much relevant in the age of smart phones. Yo need to have web presence as well as search presence.
Any hospital would get its patients through several sources which includes referrals from other doctors. The sales team should have comprehensive knowledge about the services being offered by the hospital in terms of the quality of the equipments, experience and skills of the doctors, comparative pricing and the reasons why the patients would benefit by coming to your hospital. We provide selection and training of the sales team. The training provided by Indian Hea;th Consultants not only include sales but also product training so that they are confident to discuss various modalities with the doctor.
A hospital has to organize series of events like outbound health checkup camps, inbound health camps, CME's for referring doctors, press conferences. These events should be organized in such a manner that maximum leverage is gained by the hospital at minimum cost. Our team provides complete solutions in the field of event management in terms of conceptualizing, planning and executing. We have team of event managers who have organized national and international events and conferences.
International patients are a big source of revenue for a large number of hospitals. Our team has been instrumental in lauching the international patient services at a number of these hospitals. The marketing for international patients has to be done online and also by reaching out to the referral sources in those countries. The operations team also needs special training to take care of the needs of international patients. We need to understand the anxiousness of the patient hwo has travelled thousands of miles to an unknown territory and handle her accordingly. That needs lots of compassion and training on soft skills.